PANE folds the rationality of ancient Greece and the spirit of the East into a pair of everyday shoes, shaping enduring pieces that bridge the classical and the contemporary. So when it arrives farther north, say wants it to carry not only the brand, but also the memory of this city.

Shenyang’s memory is layered from the old and the industrial. Here stand Western-style buildings left from the 1920s, alongside the heavy industry that later rose with a roar—hard, cold, carrying the blunt weight of machinery. Yet shoes are meant to be tried slowly, seated.

How can a brand that does not wear time upon itself enter an industrial city? So say did not move a new city into Shenyang. Instead, it invited Shenyang’s own time into the store.

The storefront responds to the undertone of this heavy-industrial city with weathering steel—a steel that slowly oxidizes with time and eventually takes on a brown rust; here, cold, hard industry is warmed by the years. A beige granite column stands at its side, as if the city had been the first to say hello.

An olive-green circular rug lies in the front area, encircling a group of shoe-changing stools and a distressed bench. Wooden chairs with blue cushions wait for people to sit and try shoes at leisure; vertical-grain wood display cabinets and floating metal shelves present footwear in tiers.

Moving inward, the door of time truly opens. say visited old Shenyang buildings preserved from the 1920s—door frames surrounded by green checkered tiles, meander moldings, and terrazzo floors—recording their traces and bringing them into the store.

Walls and plinths are therefore clad in deep ink-green glazed handmade square tiles, preserving the original laying pattern of the Liaoning Hotel; here and there, low-saturation crimson tones interweave. Ink green and crimson collide in warm and cool, recreating the urban heritage of old Shenyang. The “old” of time and the “hard” of industry are thus placed side by side.

At the center stands a fireplace, threading through the front and rear areas and drawing all paths around it. Full-height walnut-framed glass display cabinets, warm light strips, and mirrored extensions display shoes in layers, balancing display with transparency.

A registration slip rests beside the fire.An intimate table forms a reception space with the feel of a hotel check-in: a brass desk lamp, a vintage hotel key rack, retro sculptures, and trophies arranged at intervals. Warm, soft light falls across the tabletop and old objects, like a corner where a hotel front desk and an old living room overlap. “Checking in” replaces “shopping,” dissolving the distance of commerce—as if one has entered a hotel and first stops at the front desk to sign in.

People are willing to pause for it. The bricks were laid one by one through the night; time was bought with the speed of urgency. To make the store slow down, such speed was exactly what it took. And so it became a hotel of time: green tiles are walls that have passed through a century, and the fireplace is a corner where winter wants to linger.

New tea beverages have pushed everything toward speed: faster launches, faster service, faster replication of the next store. A hit is outdated before it is even remembered. HEYTEA Craft Store wants to do something else: to slow down.

Tea-making was never meant to be fast. Copper pots must simmer batch by batch, tea must be extracted slowly, and the leaves must turn in the pot several times before it can barely be called a cup of tea. Yet the new tea industry has tucked this visible process back into the kitchen, turning it into an unreadable machine and a channel that dispenses by order. The cup consumers drink and the question of how tea is made have been completely disconnected.

How can the distance between people, craft, and tea be bridged?Many brands treat efficiency as a belief, turning stores into channels for faster dispensing. The counter hides in the back kitchen, and customers become terminals waiting for delivery on an assembly line. say thinks differently—space should not only serve drink service, but also lingering.

The strategy for HEYTEA Craft Store is to move tea-making from the back kitchen to the front, allowing craft to be seen again. Those in a hurry can leave faster; those willing to slow down can sit and watch a cup of tea being made.

The entrance gently recedes, giving way to a modest eave. The door handle is cast iron, wrapped in a hand-stitched leather sleeve. Before you order, your hand has already touched the warmth of craft.

Stepping into the vestibule, a woodworking table stands quietly to one side, while a tea roasting machine slowly roasts leaves at low temperature. The leaves release a warm aroma; before sight arrives, scent gets there first.

urning inward, the heart of the space is an L-shaped counter running diagonally through. Wall, ceiling, and cabinetry frame the counter on three sides, focusing attention on the tea itself. The seating faces the tea maker. Copper pots, strainers, and spouts rise and fall before your eyes, as the origins of a cup of tea are unpacked piece by piece.

The exposed ceiling overhead retains the traces of demolition, the direction of the original structure left candidly in place. There is no rush to make it brand new; instead, it carries these traces and becomes a workshop step by step. The age of a cup of tea lies in its flavor; the age of a store lies in its roots.

Hand and time settle into every detail. Chinese mortise-and-tenon joints use not a single nail, locking cabinets, tables, and chairs into a solid whole. Aged galvanized metal, rattan weaving, coarse pottery—these materials are not afraid of wear; they welcome the marks of time. HEYTEA is willing to make slow tea; say is willing to make a space unafraid of aging—both are speaking the same language of slow craft.

This store has been watched from the moment construction began. During six months behind the hoarding, people came every day to see what it had become, following the renovation of a new store like a TV series. Consumers are willing to stop and watch the tea maker slowly brew a cup of tea. This watching and waiting is recognition—a willingness to linger for good craft.

A cup of tea can go viral for all to see; for a cup of tea to be truly seen is rare. What HEYTEA Craft Store is doing is slowing down, bringing the hidden process of tea-making back to the front. Good craft is not finished once it is made; it only counts when it is seen.

Ouse Fashion is rooted in Hangzhou, with two decades dedicated to one craft: tailoring the warmth of life into clothing. For them, fashion is not merely about appearance — it is about the ease with which one inhabits their daily life.

A corporate lobby is the first point of contact between people and a brand. Employees walk in every day and need to feel a sense of purpose in their work. First-time visitors — the materials, the light, the scale — already speak of the brand's taste and standards. Partners step in, and the lobby should emit a signal of an entire aesthetic system.

Can the warmth of a brand extend from clothing into space?

Many equate "brand expression" with "lavish display" — the most expensive materials, the most overbearing visuals, the grandest presence. The problem is, a space anchored in luxury is inherently at odds with time. say thinks differently. A space should not chase trends; it should outlast them. The strategy for Ouse: create a space that still feels right twenty years from now. Not propped up by expensive materials, but sustained by the strength of design.

This strategy takes effect from the very first step through the door. The entrance is widened to six meters, with granite paving and greenery extending from the street all the way in. No enclosed foyer, no retreating threshold — the boundary between inside and outside dissolves gradually, and one naturally steps in along the paving. Directly opposite the entrance, a stone stands quietly, its surface carved with rippling textures.

Stepping into the lobby, the existing columns come into view first. Each column is subtly concave, with wall lamps embedded in the recesses. The column is no longer a column — it is a lotus stem bearing its leaf. Following the stem upward, the ceiling takes the form of lotus leaves — some connected to the columns, others floating independently. Double-curved surfaces give each leaf its own orientation. Golden light radiates from behind the curves, placing one beneath them as if standing in a sunlit pond. The wall is divided into panels, with stone lines carved at the joints — the veins of lotus leaves.

The fully transparent glass curtain wall lets in the afternoon sun, as light and shadow drift slowly across the lotus-leaf ceiling. A coffee bar sits within the lobby, hosting daily receptions — both an embodiment of the brand's quality and a gentle invitation. The reception desk stands quietly, carved from a single piece of Phoebe zhennan. The wood matures slowly; time precipitates density and luster within its grain. Twenty years — an echo felt here.

The curved language extends from the lobby into the elevator hall, as the spatial tone shifts from expansive to temperate. Wood, stone, metal — these natural materials do not resist time; they embrace it. They gain character with use, not age. A space that settles deeper into time does not need renovation every five years, nor does the brand need to constantly prove it "keeps up with the times."

At key moments, implant aesthetic landmarks unique to the brand — not by magnifying the logo a hundred times on the wall, but by leaving a feeling that lingers after one leaves: this is Ouse's place. The lobby is not decoration. It is what the brand says every day.

PANE was founded upon a re-examination of everyday footwear, blending classic craftsmanship and refined materials with elegant, intellectual silhouettes to create timeless pieces that bridge the classical and the contemporary. The brand’s new flagship store, located in Shenzhen Bay Phase II, aspires to cultivate a sustainable spatial language drawn from its own cultural DNA. Taking the brand's slogans as its point of departure—“BEHAVE AS MORTALS” evoking an easy, everyday life, and “PLEASURES ARE TRANSIENT, HONORS ARE IMMORTAL” evoking the glory of competition—say crafts a space that naturally oscillates between ease and competition, while honouring the brand’s aesthetic of “transcending classical and contemporary” and “experiencing the lifecycle of objects.”

The storefront is defined by a horizontal black metal cornice, with the golden brand logo resting quietly upon it. Evenly spaced triglyphs echo the Greek Revival style, while the Oya-stone architrave and columns at the entrance exude a vintage sense of order. The main entrance, with its rigorous symmetry, lays out a classical prelude for those who step inside.

The space unfolds in an L-shaped plan, following the corner where the store meets the street. The first encounter is the Lounge area: light-wood low cabinets and sofas upholstered in rich blue enclose a corner of homely warmth.

Fixed wall cabinets and open shelving reminiscent of wine cases display the products as if they were treasured collectibles. As the louvered cabinet doors on both sides gently open, the apparel collections are revealed—much like casually rummaging through a wardrobe at home to find the right piece for the moment.

Turning inward, the scene shifts to the Arena. Dark wood veneers lower the overall palette, and the gravitas of the arena quietly sets in.

The cabinets along the sides evoke training locker rooms, yet they are presented in an open manner for product display, with adjustable shelves allowing for future flexibility. The seating area at the centre becomes more streamlined and restrained, like a quiet pause before the game.

Details are tucked away in unexpected places, and they also serve as say’s translation of classical art. The anteroom of the fitting room is crowned with a dome, upon which PANE’s signature graphic motifs are painted, restoring the aesthetic sequence of Greek Revival. Brass is used extensively throughout the space; the brand does not shy away from the traces of use, but rather welcomes time as a co-author of the materials.

From the “tipsy sip” of the Lounge to the contemplative stillness of the Arena, say strikes a vintage, self-possessed balance between ease and competition. The result is a miniature sanctuary that can be traversed between daily life and ceremony—where classical order and contemporary living meet with quiet grace.

When the space falls silent, the clothes begin to speak.

say embeds the architectural order of OōEli and the spatial logic of an art museum into JNBY’s latest image renewal, making every piece of women’s wear the sole protagonist of the space.

At the lintel, black handmade bricks pave the entry, carving out a quiet incision within the homogeneous environment of the mall. Upon entering, an obliquely framed display structure stands at the center. The current season’s collection is focused here, becoming the visual anchor of the entire space.

The frame’s edges, tapered from thin to thick, reduce the mass’s oppressive feel, appearing visually light and layered. The structure can also be freely adjusted according to the store’s narrative, like an exhibition that can be continually re-curated.

Slender metal rods form the skeleton for hanging garments, crisply supporting their silhouettes. Transparent glass partitions define zones without blocking sightlines, keeping the space consistently open. Steel wire hangers suspend the clothes, allowing cuts and fabrics to reveal themselves.

The walls are clad in fiberglass fabric, presenting a woven texture. Lighting fixtures with minimalist finishes and even distribution cast uniform light that does not interfere with the colors or tailoring of the garments.

Moving to the rear, the space slows down. Natural wood furniture, linen rugs, and check‑patterned fabrics are laid out like a curated living scene, introducing a natural warmth that forms a gentle contrast with the cooler front zone.

Fitting rooms are tucked behind, and with the opening and closing of curtains, the warmth of life continues to infuse the depths of the space. The circulation follows a curatorial logic of “priority first, layer by layer,” from the new arrivals on the central display to the classics and matching pieces in the surrounding areas, allowing visitors to naturally read through the brand’s collection as they walk.

The space, in a unified language, yields to the garments, making everyone who enters feel as if stepping into an art museum built for clothes. say hopes that each person who steps inside will encounter their own “exhibit” in this silent viewing.

Children's world isn't just about toy cars and building blocks; it can also be full of personality and high-end sweetness and coolness. Say has crafted a unique portal of inspiration for "Slash" children, hoping to create such a unique space, allowing whimsical children to find their own paradise.

The project is Located in Shenzhen’s Upper Hills, a city shaped by the convergence of Chinese and Western cultures in modern times and deeply influenced by the Nanyang heritage, say continues the narrative of the "rice house," grounding the space in the idea of home—a response to the city’s openness and inclusiveness. This is not about opening a store, but about making a home.

The little white building is imbued with the spirit of Nanyang. Its terrazzo base, louvered windows, and cast-iron railings are all modern interpretations of the culture.

A cantilevered, perforated canopy extends outward, subtly concealing the original ventilation openings on the façade while restoring a sense of visual calm. At the same time, it lifts the elevation, adding a quiet sense of shelter—like an extended eave.

Near the northwest corner, the side entrance is subtly recessed.

The structural column helps naturally form a transitional entryway. Cast-iron railings trace the boundary, where greenery grows quietly and a white bench receives the warm glow of a wall lamp. The gesture softens the rigidity of the structure and extends the threshold of home—a place to pause, to sit.

Stepping through the main entrance brings you into the heart of the home. Wood veneer extends to the ceiling, shaping a breathing space reminiscent of a Nanyang arcade atrium—drawing the gaze inward before releasing it outward.

I am rooted, but i flow.

The concept store adjoins Xiangyang Park, where a tree grows at the centre of the site, embodying as a metaphor for YOUWEI’s philosophy of rooting the self while open to exploration.

As the brand’s inaugural store, say sought to preserve this relationship between architecture and tree, allowing the space form around the tree, rooted in place and evolving organically over time. At the same time, incorporating YOUWEI’s narrative into the space, enabling the brand’s identity extend naturally throughout the store.

The exterior façade is clad in custom crackled ceramic tiles. The patterns draw inspiration from the shedding of tree bark, through simplication, and are imprinted onto the tiles. Ink-filled lines trace these creases, ensuring that no pieces are alike. Together, they form an entrance marked by the traces of natural growth, forming a dialogue with the tree.

The arched entrance recessed inward, evoking the sensation of stepping into a hollow within the tree itself. Undulating walls clad in bark-like texture, while display rails take the form of climbing vines, weaving their way across the surface.

Even the wall hooks follow a logic of growth: shaped like burls, their contours fit naturally into the human hand, offering both tactile comfort and structural stability. Function grows into form, leaving a sense of prosperity.

The courtyard ground embraces a natural sensibility, allowing grass to grow while stone pavements retain traces of varied finishing techniques. L

Leading towards the side wing, separating the fitting room and multifunctional area, forming a soft transition between nature and the urban.

Aside from the unrestrained display area, the multifunctional area aligns more with an urban context where the imagery of the tree is refined and composed. Teak wood and light-tined paving establish a soft yet restrained tone while the cast-iron clothing rail and metal details introduce a sense of strength and structure.

Inside the space, every material is telling the story of time. Rather than imposing upon nature, say envisions YOUWEI’s brand space as something that grows outward like a tree, evolving and branching. The space is intended to age alongside the brand and its visitors, gradually developing and cultivating more stories rooted in its relationship with the tree.

As a signature culinary social destination of Shui On Xintiandi, Foodie Social is situated within Dongtaili Xintiandi. This century-old neighborhood has been a vivid crossroads of Eastern and Western cultures, a legendary junction woven with stories of discovery and urban life.

Where urban renewal meets history, say reawakens the flavors of Shanghai, through a contemporary lens—reimagining the street as an immersive culinary corridor where street vitality and refined taste unfold together.

According to this, a strategy of “Street Collage” is adopted, layering space, material and memory to establish an ongoing dialogue with history. A meandering circulation replaces rigid corridors, evoking the informal rhythm of wandering and chance encounters characteristic of historic neighborhoods.

At the center, a community plaza operates as a flexible “event container” where a fabric canopy and red movable frames enable the space to accommodate both everyday dining and cultural programming with equal adaptability.

The design language of “Street Collage” is further articulated through the reinterpretation of existing market elements and the cultivation of a diverse brand ecosystem. Blue vintage awnings are simplified into lightweight red contemporary canopies, activating spatial memory through vibrant color while allowing material variants to respond to different tenants.

The once-rough timber frames are recrafted in teak and elm, retaining the warmth of refined craftsmanship. In parallel, the food hall brings together time-honored local brands and emerging concepts, allowing traditional and innovative tastes to coexist within a clean, contemporary stall typology—sustaining the authenticity and vitality of everyday urban life.

This lively spirit of memory and everyday life ultimately crystallizes into tangible, touchable detail. Weathered timber commonly found in the Dongtaili market is reinterpreted into three distinct modular elements: vertical racks for displaying dishes, flexible seating stools, and planters for greenery.

In the community plaza and outdoor seating areas, second-hand furniture and antiques echo the “old market” DNA—their worn textures and traces of use preserving a sense of relaxed discovery and serendipitous charm.

Through a layered touch of collage from the macro to the micro, say transforms Dongtai Food Social into a living evolving interface ---where elements collide, merge and reinterpret memory. The space invites each visitor to explore with a leisurely curiosity, discovering their own local delights along the way.

sage presents its new store at MixC Shenzhen. The anticipated space has embodied ‘Soft Strength’ from one of the brand’s core ethos. say extracts the Shenzhen’s identity of ‘Raised by the Sea’, referencing the industrial structures of shipyards to construct an ‘Urban Dockyard’where softness and resilience coexist.

The transparent glass façade diffused the boundary between interior and exterior, transforming the space into a visible ‘Display ’ on the city scale. Granite flooring extends seamlessly from inside to outside, providing a smooth transition between indoor and outdoor spaces.

The interior is divided into two zones: the front zone, which serves as an open ‘Urban Dock’ dedicated to garment display and experience, and the rear zone. The rear zone serves as a functional ‘Support Hull’. The programs like fitting rooms, checkout counter and storage are incorporated into a white wall, while the wall delineates the front and rear zones.

The main characters in the narrative are the four fiberglass display structures. Arranged along a gentle arc at the center of the front area, each following a dynamic sequence of one rising slightly above the last, reminiscent of vessels docking along a quay.

The form of the four installations is abstracted from the corbel structures used in shipyards to bear heavy loads. The vertical fiberglass volume resembles simplified corbel columns, fabricated as monolithic pieces in which the internal supporting structure is concealed, revealing smooth surfaces.

The perforated metal panels act as corbel beams, eliminating the sense of dullness, allowing light and sightlines to pass through the space.

The two components are deliberately joined by exposed bolts, revealing the act of construction. This reciprocation between ‘refined enclosure’ and ‘exposed strength’ derived from structure identified the brand’s aesthetic and contemporary femininity.

Into the night, the light switches the spatial focus from construction to curation. By layering the soft garments on the robust textures, say reveals the true essence of the ‘Urban Dockyard’: a place where strength supports softness.

Nice rice Xinle Road marks the origin of the brand, and this year it has been thoughtfully renewed. Today, the brand has expanded to dozens of cities nationwide, yet each new opening looks back to Xinle Road as its point of departure. With this vision at the core, say reimagined the store as a place of convergence, depicting a warm, welcoming“rice house”.

The spatial layout unfolds as an extension of the home. A weathered white louvred door frames the glass entry, evoking the quiet traces of time within a household. Wooden benches placed along the front steps invite passersby to pause and rest.

A vestibule serves as a buffer at the entrance, dividing indoors and outdoors, equipped with a washroom, adding a subtle sense of ritual to the experience of returning home for a meal.

Upon entering the house, the central hall becomes the heart of the space. Its arched ceiling visually draws the volume inward, while the open, light-filled perimeter connects seamlessly to different areas of the “home.”.

The functional zones are arranged in a cross-shape layout with the sides of the central hall serving as display zones. Each of the functional zones flows seamlessly into the next.

While the tripartite spatial sequence gathers the warmth and ease of home. Curated garments are casually hung on the wall pegs, allowing the Xinle Road home to embrace and record every trace.

Inside the house, visitors can access the warm memories from other stores in various cities. The sculptural overpass from the Chongqing Beicheng store has been transformed into wall lamps. The fall-from-heaven rice grain from Chongqing MixC is reborn as a table leg of the central hall, and many more elements like granite from Beijing LIVAT set home here as part of the details.

The window display introduces Stinger, nice rice’s golf-inspired leisurewear, foreshadowing the upcoming new chapter.

Rustic eaves and timber columns, flowing orange ocean, from the journey that began with a single grain of rice, the brand has explored the cultures of multiple cities, adapting inclusiveness and reflection on natural rhythms and lastly returning to the warmth of home.

As night falls and the city goes quiet, the rice house closes its doors yet leaves a gentle glow for those who travel in haste, pointing to the direction of home. From north to south, wherever the journey leads, there’s home. nice rice is ready, waiting for you to come home.

ForD. has upgraded its flagship store into ForD Avenue, a 15,000 m2 destination that brings the world’s leading home furnishing brands—forming a new luxury homeware community following Milan’s Durini. Responding to the expansion of both scale and display, the brand required a refreshed architectural identity. Say was commissioned to redesign the façade system, developing an approach that integrates brand recognition with design logic, infusing ForD Avenue with a “Golden Ambience.”

For this upgrade, Say proposed a design that balances the brand’s character with the need for efficient construction. The building was as if gently wrapped in a golden veil, created through groups of fixed metal panels in a well-considered composition. By adjusting the density and spacing of the vertical metal components, a subtle gradient and rhythmic visual effect were created.

To accommodate the wind-load condition from the Qiantang River, all vertical elements are designed with a triangular section, which increases wind resistance and structural rigidity while maintaining the overall lightness of the wall.

During on-site construction, installers simply align each vertical component with the predefined module on the top and bottom metal rails and snap them into place to complete the assembly. This façade system has significantly simplified the on-site construction workflow and enabled installation to be completed within a week. Through the use of standardized module, Say achieves the balance between construction efficiency and aesthetic performance.

The alternating composition not only established rhythmic expression across the façade but also mediated the invitation of river views and natural light into the interior, creating an organic dialogue between architecture and its environment.

The unveiling of the“golden curtain” has rebuilt the visual identity for ForD Avenue, but also marks the brand's strategy transformation from isolated flagship stores to an integrated urban retail district. It signifies the new phase in which ForD leads—a curated collection of premier global home furnishing brands, into the next stage.

Located on Xinhua South Street in Zhengzhou, the project is a women’s fashion retail space that turns imagination into reality, showcasing aesthetic curiosities all around the world. Say draws inspiration from Zhenzhou’s deep connection with rivers, translating the idea of “River” into the spatial framework. Creating a lucid and inclusive spatial realm where each garment is a stone in the flowing stream and where light and shadow move, weaving an immersive journey of aesthetics.

The floor-to-ceiling window opens the space, inviting natural light and the greenery of the streetscape indoors. The spatial narrative unfolds along a curving wall that flows with ease, like a tranquil stream, dividing left and right zones, while connecting front and back. Its smooth surface captures shifting light and shadow, guiding visitors’ steps through the space.

On the left side of the front area, a marble island is the first peep of the concept, mimicking an estuary. The irregularly shaped stone imitates pebbles left behind as water flows across a Tidal Flat. Trees gently sway, the blurred silhouettes filtering through a frosted glass wall, framing a living drawing of light and shadow.

The black handcrafted brick tiles softly glimmer in the light, like a damp shoreline revealed as the tide recedes.

On the right side of the front area, a resting place is provided. Clothing pieces are arranged between black rods and transparent glass panels with a sense of lightness and order.

At the end, the fitting rooms are wrapped by grass green, forming an idea of an oasis.

Following the black handcrafted tile steps into the rear space, the central island extends the idea of Waterfront, functioning as both a bar and a display counter. Overhead, a delicate framework of black metal rods and glass defines an airy structure which acts as a light-capturing vessel.

From Tidal Flats to Bay, from flowing curves to diffused light, every detail resonates with the imagery of “Waterflow”, embodying 7+’s philosophy of transforming imagination into reality. This is not a collection of garments, but a harbor where aesthetics and inspirations converge.

While the city’s bustle remains outside, the tranquil bay glimmers within, writing poetry with words of space, and sending emotions with letters of clothing. Say envisions every styled traveler would make a stop here, discovering their personal way of expression.

DENSE&LIGHT Office located on the top floor of a commercial building adjacent to the Qiantang River. The owner expects the space to serve as both an office and a showroom. DENSE&LIGHT has devoted to researching woven fabrics for over 20 years, aiming to consolidate the brand’s distinct woven art into space fabric, imagining a Woven Theatre.

The space spans the north and south sides of the building, with an entrance positioned at the centre, separating the site into distinct functional zones. The north side serves as basic office space while the south side dedicated to showcasing fabric samples and ready-to-wear collections.

Thousands of hand-crafted ceramic tiles are stacked and interlocked to mimic the woven texture.

The surface guides visitors inward, the reception area functions as the foyer of the entire space, like the prologue of a theatre delineating the ‘on stage’and‘backstage’of office functions.

Upon entering the main showroom, a matte-textured arched opening impersonates a swept drape, dividing the theatre into five sequential scenes.

As the spatial layers unfold, they create a sense of ritual around presentation of fabrics and collections.

The semi-translucent arches remain open, allowing natural light to permeate the interior. A brick-red carpet contrasts with the soft translucency of partition walls, creating a dynamic balance between intensity and subtlety. A wave-shaped wood clothing rod draws attention to detail, adding a sense of warmth to the space.

‘Backstage’office area provides infrastructures for basic needs. The chosen wall panels of the meeting room, live room and conference room resonate with the brand’s core language.

Circular layout enhances the flow efficiency and makes an emphasis on the‘On and Off Stage’ spatial relationship of the Woven Theatre.

The theatre-alike design adds narrative to the product showcasing.

The stack and interlock ceramic tile art at the entrance articulates the space and brand’s essence.

Through the process of functional divergent and display cultivation, say established the stage for a woven drama between fabric and space — await its opening act.

Chengdu’s urban fabric is woven together by activities such as listening to opera, drinking tea, visiting gardens, and enjoying scenic views. “To rest under a large tree canopy” is a saying that reflects the relaxed essence of daily life in Sichuan and Chongqing. The leisure lifestyle under trees conveys a sense of content and comfort.

The store has relocated from its original location on the first floor to a second-floor space. Since the increase in size, Say expands the concept of the “opera watching and tea drinking” tranquil lifestyle into the new space by mimicking the dappled lighting effects using light films.

The original site has lots of edges, and the complex edges cut the site into multiple spaces.

he wooden opera stage was assembled with wooden tapered columns and hanging rods. The opera stage installation spans across the entire space, eliminating the irregularity of the edges. The assembled structure is quite simple with tapered columns connecting hanging rods, forming a unified object.

Overhead spotlights cast light onto the ceiling of the opera stage, bringing the dappled lighting effect creating a visual impression of being shaded by a tree canopy. The interplay of ever-changing light spots and the wooden structure infused the static space with natural rhythm.

Entering from the mall, walking through the opera stage, choosing clothes, the light film at the stage ceiling shifting patterns of light, mimicking the natural light and shadows as if beneath a canopy, casting patches of light spots flowing in the space.

Visiting inward, the space gradually leads to a broad central atrium. Visitors passing through an array of shades, the light brightens. The glazed facade invites natural light into the indoor, views expand along. On the stage, flows a sense of nature, off the stage, lives a calm and spontaneous life.

The brand continues using white as a base tone while the wood framework acts like a flowing spine, drawing together and connecting the entire space. Light spots flicker and shift across the film, softening the sense of artificiality of the installation.

Say hopes the tranquil rhythms of “To rest under a large tree canopy’’ blend with the brand’s language, through the weaving circulation and moving light film, bringing an infusing, vivid light and shadow opera.

YEK launched a pop-up store in Shanghai, serving as an offline stage for kid slashers. Say integrated the diverse lifestyle of kids slashers into space design, transforming a shopping scene into a vibrant leisure scene through the “/” symbol, creating an amusing playground for slashers.

The space reimagined, magnifies the “/”symbol, turning it into a sleek, lightweight metal pipe that weaves through the environment, drawn from the boundless imagination and vibrant energy of children, leaving a jubilant trace.

The metal pipe undulates and intertwines, forming a series of slides, rollercoaster-like curves, and climbing frames. Seen through the lens of a child’s eyes, sparks of inspiration travel along this path, blooming inward as they go. Each stop becomes a functional element: display counter, shelving units and fitting rooms.

The hand-craft metal pipe allows high flexibility and more creative potential, while more design thinking lies in the thoughtful details.

Driven from the curve of a roller coaster, the central meandering clothing racks have slots for hanging.

Every bends and turns were infused with the brand’s spirit, showing precise and distinctive craftmentship.

Movable tablets are placed in both the fitting room and central display for more outfit inspiration.

The original site is located in the atrium of a shopping mall, with an open ceiling, and lacquered aluminium-made grid panels curved allowing natural light to flow into the space. Light fixtures are discreetly integrated within the aluminium panels, minimizing visual clutter and eliminating the need for excessive ornamentation. This approach creates a clean, refined atmosphere that emphasizes simplicity and a return to essentials.

The path of growth is a curvy journey full of surprises with initiative climbs and brave slumps, where every rise and fall traces the course of exploration. A single “/” metal rod threads together all kinds of facets of a kid slasher’s life.

Here in this playground built with imagination, say encourages children to roam and explore, embracing their individuality with freedom, joy and endless sense of wonder.

DEEP BREATH has unveiled a new flagship store in Guangzhou. The brand has been devoted to crafting comfortable cashmere wear. In response, say traced the origin of cashmere, drawing inspiration from nature’s purity and breathability of cashmere. This essence was translated into the spatial language of the store, creating an ethereal “Breathborne Hill”.

The wooden handles at the entrance are textured with gentle folds, as the scroll unfurls the narrative of hills, where the exploration of nature starts.

The display racks and experiential spaces interweaved, while undulating curves enclosed the fitting area, the outer folded texture, mimicking scattered haystacks across a natural landscape.

The rolling panels enhanced spatial rhythm, while the patterned floor tile resembled the crotched stone clusters, creating an organic and engaging visual experience.

The meandering wooded dropped ceiling simulates a hilly landform, flowing rhythmically and wrapping the upper perimeter of the space. The entire structure is recessed into the wall, with a cantilever design ensuring a clean presentation. The perforated ceiling appears light and breathable, evoking a sense of effortless movement.

The walls are designed to display cashmere products, the surface is adorned with the delicate texture of knitted wool-an architectural language of warmth and softness.

Fine leather is wrapped in the centre core display, offering protection and a heightened tactile experience for customers.

The structure of hills is light and rolling, ethereal materials matched with low-saturation colours, achieved a gentle, tactile quality. The bright and open façade framed the interior like a canvas, enclosing the space making contrast with the urban hustle and pretenciousness of the shopping mall. Inside the picture frame, organic wood and airy ambiance marinade a calming retreat.

Say aims to amplify the brand’s value of lightness and calming feelings tangibly and intuitively. The expression of this “hill” goes beyond its physical form. It blends the well-curated sensory experience into the shopping experience, infusing air into the space, and allowing customers to engage with the ecological narrative, where they can feel the essence of the brand and take a deep breath.

say architects Shanghai has settled in Columbia Circle Phase 2, joining Luximorph to create a collaborative workspace. Say envisions integrating the design essence into the space and seeking to cultivate an open, vibrant Jardin, exploring innovative possibilities.

The office is located on the south-facing second floor of the Columbia Circle Phase 2, featuring a row of full-height windows, which allows abundant natural light to flood the space and extends the greenery from the community’s corridor into the space. At the entrance, a set of material display walls sections the space, while defines a mini garden window, serving as a screen of the office area.

Stepping inside, the open working area is positioned in the centre, and the communal space forms an L-shape, enclosed the working area. Following the pathway through the communal space, leads to the reception area and a water feature. A linear shaped island counter serves as a subtle divider, delineating distinct pathways for dynamic and static functions.

The dynamic communal space serves as a reception and exhibition, as moving inward, the decoration and colour scheme soften, aligning with the refined atmosphere of a gallery.

The left-blank wall and corridors of the atrium brought an artistic stillness, offering a quiet pause that tempers external distractions. Behind this transition with curtains drawn back, reveals a secluded and comfortable meeting room.