Client: nice riceLocation: 795 Huaihai Middle Road, Huangpu District, Shanghai
Completion Date: 2023Area: 300 sqm
Shelter under the Eaves
As the inaugural national flagship store of the exceptional Chinese lifestyle brand "nice rice," this establishment embodies simplicity and versatility while celebrating the subtleties of oriental culture.
作为国内优秀服装生活方式品牌nice rice好饭的全国首家旗舰店。nice rice好饭极简、百搭的服饰传递出“和而不同”的内里也蕴藏东方文化气质。
Nestled on Huaihai Road (M.), a crossroads of Chinese and Western cultures, this location serves as a hub for cultural, artistic, and everyday life. It particularly resonates with the cultural sensibilities of the younger generation.
The roof, an iconic feature of traditional Chinese architecture often referred to as the "fifth elevation," symbolizes a unique cultural heritage refined over time. say architects have extended the traditional Chinese roof form into the interior, creating an inclusive and inviting "sanctuary" beneath the eaves.
This "sanctuary" concept aligns with the essence of the Oriental Rice Warehouse, historically used for storing rice, symbolizing inclusivity and the spirit of giving. It transforms the space into a vibrant hub for cultural exchange.
Symmetrically designed eaves balance the spatial facades, with mirrored double-sloped roofs on the outer facade, emphasizing visual harmony and balance. Original steps leading to the entrance add a sense of ceremony to entering this "rice warehouse."
The overall inward recess of the storefront provides ample outdoor space and serves as a street-facing display, blurring the lines between the fashion consumption scene. This highlights the intriguing and diverse aspects of the "fashion + coffee" dual-business model, attracting the attention and engagement of young people.
The grand eaves "envelope" creates a courtyard-like space within the entrance's concave gray area, forming a well-organized layout. The interconnected functional areas also create a circular flow within the consumption pathway.
Clearwater concrete serves as the primary tone for the space. say architects have ventured to incorporate Chinese intangible cultural heritage art into this youthful consumption scene. Collaborating with a lacquer artist, they have created the artwork One.
The piece cleverly utilizes eggshells as a canvas and embeds a maze-like, ever-changing yet elegant lacquer art on the neat rectangular blocks. This showcases the delicate fusion of Oriental charm and modern design, where simplicity is imbued with texture. The contrast between precision and ruggedness in material brings out subtle contrasts.
The space continues the brand's minimalist and clean design philosophy while subtly exuding an understated Oriental temperament. It externalizes the essence of culture in daily life, bridging the gap between people and tradition in a relaxed and intuitive artistic manner.
This space, beneath the eaves, not only provides an open social and consumption scene for the young population of the neighborhood but also presents a new interpretation of traditional culture from a youthful perspective. It blends tradition with modernity, giving new cultural connotations and contemporary characteristics to the area beneath the eaves – a symbol of openness, inclusivity, and harmony.
Client: nice riceLocation: Chengdu Mixc City
Completion Date: 2023Area: 130 sqm
Set up a stage for “Nice Rice”
nice rice invites say architects to design a concept store in Chengdu, located in Chengdu’s Mixc City . Drinking tea and watching performances has always been a reflection of the lives of Chengdu people. Based on the urban temperament and brand language, say architects builds a white "stage" to capture the ever-changing aspects of Chengdu citizens.
nice rice好饭邀请say architects构拟成都概念店，新址位于成都万象城。喝茶看戏自古是成都人民的生活写照。基于城市气质和品牌语言，say借此搭建起一座白色 “戏台”，小小的戏台，容纳的是成都市民万象更新。
The site is located on the first floor of the mall, with a relatively open outdoor seating area. It features a 14-meter-wide "stage" with a large display surface, creating a more direct interaction between the "stage" and the audience. Consumers are not only spectators but also actors themselves.
The stage is constructed with minimalist modern lines, reflecting a youthful and urban atmosphere. say architects transforms the eaves and corners of traditional stages into a more straightforward and smooth mirror-like canopy, resembling an open square box. Through the reflection of the mirrored canopy, the act of watching itself becomes dramatic.
The interior space adheres to the core of the brand's "simple but not ordinary details," using soft oak veneers to highlight the simplicity and harmonious tone of the stage, just like the minimalist daily products in Nice Rice, making it more accessible to people. Delicate divisions under the veneer create the texture of the stage, and the connecting lines on both sides of the walls add more detail to the selling area in the lobby.
The inspiration for the backdrop behind the cashier counter comes from the curtains of the stage. Each wooden panel is rounded and chamfered, with curved surfaces arranged and laid outwards. The soft finish softens the lines of the space, and people's gaze is naturally drawn to the center of the "stage".
As night falls, the center of the "stage" is illuminated by spotlights, and the curtains behind and the wall lamps on both sides gradually light up, as if it's the end of a performance. The sense of drama is left on the richly layered stage, and romance and poetic beauty continue to unfold here.
Client: CALVINLUOLocation: Shop A06, Shanghai Centre, Jing'an District, Shanghai
Completion Date: 2023Area: 100 sqm
Home of Inspiration Encounters
The new Shanghai CALVINLUO store is located on the bottom level of Shanghai Centre in the Jing'an district of Shanghai, with an area of approximately 140 square meters. Facing the challenge of how to ingeniously integrate CALVINLUO into the surrounding area filled with displays of luxury brands spanning two to three floors, became the task of shaping the new store.
CALVINLUO is a fashion brand founded by Luo Yucheng in New York in 2014, which pursues a young, delicate, practical style and follows a design philosophy that discovers the "life-oriented" perspective through new angles, committed to illuminating the dullness of everyday life for everyone.
Inspired by this philosophy, say architects believed that in an environment where every brand is eager to use large displays to showcase themselves, CALVINLUO's design should not rely solely on attention-grabbing scale, but rather should create a homely, welcoming atmosphere for every customer, and thus, the understated and restrained "CASA CALVINLUO" was born, to create a brand home that is uniquely their own.
say architects受此启发，认为在各品牌都急于用大画幅的展示面去表现自我的环境下，希望CALVINLUO的设计是不精求于尺度上的夺目，而是为每一位消费者带来宾至如归、拉近距离的日常化感受，并由此生成了内敛、克制的“ CASA CALVINLUO”，打造独属自己的品牌之家。
The architectural exterior of CASA is created with simple and clean black lacquered glass, and the black glossy metal strips are used to close the joints. The combination of the glossy lacquered glass and the stony texture of the black and white marble presents a delicate and sharp temperament from the materials.
Each window design has a customized canopy and wall lamp, ensuring that each window can fully demonstrate the "home scene."
The space still uses black and red as the main color scheme. The strong contrast between black and red, and the smooth and glossy texture of the materials can reveal the brand's attitude from the moment of entering the space.
The interior is divided into three functional areas: the dining room, the art lounge, and the walk-in closet, which are arranged in an "L" shape. The dining room and the art lounge areas are clearly visible from the windows along the street.
The walk-in closet is "hidden" at the back of the space, and the closet space surrounded by three display surfaces and the black and white checkered floor tiles create a conflicting feeling, making the overall space more layered.
say architects drew inspiration from CALVINLUO's fashion elements to infuse more details into the space, transforming the brand's strong and sharp tailoring lines and metal buckles into matching design language.
say 从 CALVINLUO 的系列服装元素中汲取灵感让空间赋予更多的细节，服饰中硬朗的剪裁线条与金属锁扣都转化为相匹配的空间设计语言。
From the straight expression of the overall space lines to the intricate rectangular metal cuts on the entrance door handle, as well as the left and right ends of the display clothes rail taking shape from the brand's iconic square metal buckles, the fine details of the clothing are presented in the space.
The simple and powerful architectural space serves as a background, while the artful home decor serves as a balance to the space.
The art living room features the CATARACT CHAIR and FLOOR LAMP IV designed by RAKA STUDIO, and the twisting and swirling natural white wax wood contains a soft and flowing emotion, perfectly conveying a dual expression of granite straightness and sensual beauty.
艺术会客厅选用了来自RAKA STUDIO设计的CATARACT CHAIR与FLOOR LAMP IV，扭转盘旋的自然白蜡木富含着柔美流动的情绪，恰到好处地传递出帅气率性与感性柔美的双向表达。
Client: CALVINLUOLocation: Chengdu International Finance Square
CALVINLUO's flagship store in the southwest region is situated on the second floor of Chengdu IFS, within the prestigious IFS Galleria complex, representing another exciting collaboration between say architects and CALVINLUO. SAY's vision was to seamlessly blend with the local culture, showcasing Chengdu's rich Eastern architectural heritage while creating a laid-back and comfortable ambiance for a distinctive shopping experience.
CALVINLUO 在西南地区布局的首家旗舰店，场地位于成都IFS国金中心二层，亦是 say 与 CALVINLUO 合作的又一阕新曲。say希望品牌能够“入乡随俗”，体现在地性的表达，因此在轻松舒适环境下同时重现成都东方建筑底蕴，带来与众不同的购物体验。
Drawing inspiration from Eastern gardens, the designers crafted a captivating "CALVINLUO GARDEN" amidst the opulent and luxurious retail environment, skillfully melding traditional lifestyle elements with a contemporary fashion ethos. Thus, CALVINLUO Chengdu isn't merely a fashionable brand store; it's an elegant and refined aesthetic space in its own right.
At the entrance of the courtyard, sleek and lustrous metal glass replaces the traditional green brick tiles, presenting a striking fusion of materials. As one strolls through the courtyard, the interplay of metal elements and glass materials exudes a distinctive avant-garde charm, with every displayed product resembling a piece of art.
Navigating the artfully designed stone steps divides the space into interconnected corridors and a central courtyard, each exuding a sense of independence while offering a pleasant and leisurely garden-like ambience. The central courtyard boasts a specially crafted gathering area with iconic Chengdu-style mahjong tables and chairs, complemented by a combination of wooden benches and transparent glass square tables, cleverly juxtaposing tradition with modernity in an engaging manner.
The store predominantly features black materials, artfully accentuated with touches of red and patterned marble, resulting in a well-defined, refined yet understated spatial aesthetic.
The strategic use of transparent glass at the heart of the garden and floor-to-ceiling glass walls in the surrounding corridors recreates the allure of traditional Eastern arcades, while dynamic interplay of light and shadow adds to the fluidity and elegance of the space. The inspiration drawn from Eastern gardens further extends to the window displays, with a skillful play of "cutting, splicing, and stacking" of materials, constructing an alluring "tile" decoration.
Under the illumination, silver metal elements shimmer, embodying a vibrant and cutting-edge design concept.
Through a reinterpretation of Sichuan's architectural heritage, the space achieves a perfect balance of modernity and tradition, concealing an air of elegance and innovation. CALVINLUO Chengdu IFS Boutique Store artfully breathes new life into Chengdu's historical charm within this captivating "GARDEN," where creativity seamlessly blends with tradition.
Client: a blueberryLocation: Hubin Intime in77, Hangzhou
a blueberry aims to provide a diverse and innovative new fashion experience space for Gen Z girls. Girls from different cities and industries who visit a blueberry can enjoy a unique and refreshing experience.
say architects was entrusted with designing a brand new offline concept store for the brand, located at Hangzhou Hubin Intime in77. The location was chosen to align with the bustling commercial area and complement the brand's fashionable personality, creating a special "gift" for a blueberry girls.
To meet the dressing needs of girls with different styles in various settings, say architects wanted the space to go beyond basic requirements and incorporate surprising details. Soft materials, vibrant colors, and exquisite handmade elements serve as captivating details that resonate with a blueberry girl, transforming into design elements within the space.
The clean white storefront is composed of mosaics, and the space is divided in a Z-shaped flow, allowing clear visibility of each area's functional layout from the entrance. This enriches the visual effect, resembling an all-encompassing gift box and creating a relaxed and comfortable atmosphere that also catches people's attention.
The clothing display area draws inspiration from girls' daily lives and presents it through categories like "Food Daily," "Handmade Daily," and "Female-Friendly," creating approachable and relatable details.
The clothing display area features movable and freely combinable modular props, resembling layered wafer biscuits with various fillings. The door handles of the fitting rooms and the jewelry display counter are made of translucent materials, creating a light and jelly-like texture. These tangible presentations add a touch of playfulness to the space.
The woven leather cords on the sides of the mirrors and the stitching on each clothing rack panel echo the handcrafted daily activities of girls, showcasing intricate craftsmanship.
At the top of each clothing rack, magnetic POP (Point of Purchase) holders have been incorporated for quick and easy style selection for a blueberry girl with different tastes. The brand also offers free clothing alteration services to ensure that girls can tailor their clothing to their preferences. At the entrance, there is a "Take a Look by Myself" shopping bag stand, considering the different shopping needs of girls with different personalities.
Here, a blueberry is an ever-surprising gift box, offering not only clothing but also conveying a lifestyle. The brand gradually becomes a new fashion symbol for the younger generation, bringing more excitement and vitality to girls.
SENSES PLUS Coffee
Client: SENSES PLUS CoffeeLocation: Ningbo Yinzhou District Dongqian Lake
Completion Date: 2023Area: 260 sqm
fallen leaves in glow
As a well-known coffee brand in Ningbo, the new site of SENSES PLUS is located in Ningbo Dongqian Lake Tea Pavilion.
Nowadays, it is not only drinking coffee, but also its connotation and meaning have changed several times with the development and changes of the times. It has been given the value of being in line with the humanistic spirit and affecting the daily life behavior. Therefore, say hopes that this place is not only a place to enjoy coffee, but also a site to share spiritual emotions.
say disintegrated its brand, "sen" means a place with dense trees and dense vegetation, a natural ecology composed of various leaves, and water is a proper expression of some delicate emotion in Chinese culture, hoping to make the "leaf" of SENSES PLUS fall in the lake with the help of the favorable geographical location of Dongqian Lake by rooting in this fairyland.
The store faces the vast Dongqian Lake, so that your body and mind can be surrounded by the natural lake landscape by stepping into the entrance. The road from the outside to the store is paved with recycled bricks made from broken porcelain in colors. Starting from Cixi, Ningbo, SENSES PLUS reflects the beginning of "start" from the use of materials.
Stepping into the space, you will find that the functional area is also divided into five independent areas by several falling leaves, and the lighting installation above the entrance is also inspired by "fallen leaves", implying that each leaf is the message of spring, which continues to exist in a new form and continues the trajectory of life.
The laying of the gold bricks is like a ripening lake, which leads people to the lake and makes waves.
The sunken and enclosed guest area design not only lowers the overall vision, but also gives a panoramic view of the landscape outside the window. Meanwhile, it adds a sense of layer to the gentle space, also narrows the mutual distance. The whole is presented in a gentle and transparent vibe, with bright gold bricks and elegant walnut wood to create a relaxing and comfortable guest environment.
The overall lighting of the space is controlled by an intelligent system, and the light changes with the time of day by transforming the nature of the color temperature, thus creating a different pleasant vibe for the room.
Among them, the independent guest space enclosed by the grille creates a natural scene consistent with Dongqian Lake through the intelligent light film, as if storing the summer sunset and feeling the sunset glow.
The night is a beating flame, and the vision will be also attracted by this endless warmth and immersed in a different moving painting.
Client: ForDLocation: Hangzhou
Completion Date: 2022Area: 17000 sqm
Building facade constructed with a graphic design
ForD International is a comprehensive home service company that integrates overall design and imported soft furnishings. It is also currently a provider of imported soft furnishings and home products for many luxury brands worldwide.
In ForD's own home storage warehouse, the owner hopes to have a building site that matches their brand image, thus the ForD warehouse renovation project was born.
The factory is located in the Xiaoshan Industrial Zone of Hangzhou, surrounded by mostly small and medium-sized factories, creating a strong industrial atmosphere. The building was originally composed of four old office buildings and an electronic workshop. This renovation project will transform it into ForD's furniture warehouse and exhibition hall. Say hopes to transform this factory into a vibrant urban node in the area, eliminating the monotonous image of industrial buildings in the past.
The total construction area of the factory is approximately 17,000 square meters, and the four original buildings were divided into exhibition halls, offices, and warehouses according to their functions.
During the renovation process, Say preserved the main structure of the original building and focused on constructing a new facade system. The use of materials to cover the original dimensions implies the continuation of the building in the time dimension.
The designer used a more planar language to create a "wrapper" for the facade, and the simple and clear visual effect conveys the efficiency and speed of the design. Considering both the aesthetic and material durability of the facade, aluminum-magnesium-manganese metal panels became the key material for the external facade renovation of the building.
Through the use of aluminum-magnesium-manganese panels, the direct sunlight coming in through the original windows can be appropriately blocked, which provides reasonable protection for the furniture in the showroom.
On the south facade of the exhibition building, Say tried a parametric approach to enrich the new facade grid system. A touch of the iconic yellow of Fudi gradually fades from one end to the other in an irregular grid arrangement within the rules, and 16 colors are interpreted on the same facade with their own unique hues.
The color scheme of the park also echoes the iconic yellow color of the building facade. The ground of the factory area has been designed with corresponding guidance based on the vehicle flow lines for goods transportation and functional zoning. The pattern of the parking area is also integrated with the pixelated concept of the building facade.
To complement the building facade, low and bushy floral landscapes were added around the building. The greenery extends from the ground without obstructing the view of the facade, while the existing trees on the site were preserved, making the plants and the building facade complement each other perfectly.
On the south side of the showroom building, there is an outdoor seating area for customers visiting the showroom, which also serves as the main stopping point. Despite the strong industrial atmosphere, one can also feel the vitality of the greenery.
The exhibition building consists of three floors. The first floor mainly includes exhibition areas, photography areas, and a water bar. The second floor is dedicated to lighting and large furniture displays, while the third floor is for showcasing seating furniture. The overall space is predominantly white, with a focus on furniture displays. Natural light from the high windows on the north side creates a subtle effect when combined with the furniture displays.
The warehouse follows the original building structure and considers the scale of handling goods based on the position of columns. Each span of columns is used as a shelf area, labeled with numbers for easy identification, and the contrast between yellow and black helps people quickly recognize the shelf numbers, facilitating zoning management.
Client: panasonicLocation: No. 6 Soncho Street, Hangzhou
Completion Date: 2022Area: 1060 sqm
The office space changed from the axis
The project started in Panasonic Industrial Park, Jianggan District, Hangzhou. The original office space of Smart Life Business Department could not fully meet the demand of existing personnel since the beginning of 2022, as new workers increased. In this case, after communicating with the heads of various departments of Panasonic, Say carried out research and renovation design on the spatial scale and division of the office space, and proposed an office mode different from the current situation, but more suitable for contemporary enterprises.
The original office station arrangement is more dense, like the setting of a large dormitory. Thus, the working environment looks messy, and the functional areas have been unable to cope with the allocation of space and other problems brought by the increase of personnel. Therefore, Say focused on "office streamlining" and "functional areas rationalization" two points to design and reform.
We pushed the fixed office stations to the north and south sides, leaving a clear pathway in the office center, and made the safety glass of the two sides of the station as the partition of each group, which brought the original fixed stations more orderly.
The central pathway area is affected by the original structure. But adhering to the principle of maximizing the utilization of space, various flexible space such as telephone conference area, leisure area, meeting room and temporary office are placed between each column network satisfying the greatest daily office demand of employees. So an office hub that can efficiently serve the north and south areas was built.
The central box of different scales can apply with different functions, through the soft and fuzzy separation, achieving a comfortable proportion of the space. Say is fond of using lightweight space materials to create flexible and practical areas. Two blue boxes made of aerospace aluminum are integrated into a meeting area for large or small meetings and teleconferencing.
The unique modular character of aluminum and white sand glass not only meets the flexibility of application, but also ensures the transparency and rhythm of space.
The mobile office area used for temporary work by people from other cities or departments, is placed in the middle of the two boxes to facilitate communication with people around.
The use of color in the established space is also of great importance.
Panasonic's brand blue is used in a large area of the space, and the different shades of blue bring a sense of hierarchy to the space. Say’s use of color in the office space is clear, different color indicates the special function of different space: blue symbolizing "calm" is used in the meeting space; Red symbolizing passion is applied to the communication space; Yellow, a symbol of cheerful, is used in the creative brainstorming space; while green, which makes people relax, is used in the rest space.
Client: ENSHADOWERLocation: Shihu Bridge Road, Hangzhou, CHINA
Completion Date: 2022Area: 90 sqm
It stems from the memory that the brand founder lived in the lane playing basketball since he was a child, and the hollow sound of basketball has become the origin of the brand name Phew. Thanks to this simple joy, phew hopes that every young person who loves sports can be simple, pure, decent and confident. Say architects was entrusted by it to build the flagship offline store in downtown Hangzhou, which is open to all citizen.
The design concept unfolds as a "lane traveling", where pavement tiles are laid into the interior of the venue, making the interior space a natural part of the street and a lane in the neighborhood. Phew's open door creates an open, free and relaxed state for the outside world, unlike traditional commerce.
Both pedestrians and community residents can walk into the space naturally along the sidewalk, and the space materials and props in the room also come from the memory of the lane.
The entrance to the lane is an traditional track door bar, while the real entrance is pushed back by 1.2 meters. The semi-open grey space becomes a small yard, which is also an area where every household used to take their own stool out to chat.
Four "small houses" are placed inside the space, which perform the functions of coffee, fitting room, warehouse and bathroom.
They do not come into hard contact with space but exist in the structure with stitches. It is often said by the elderly that it is another year for repair. Random splicing of plywood, functional blocks on the outside, and the shape of the house with rounded corners jointly build the life form of the old base.
The lifting hangers on both walls are like the clothes hangers that protruded out of the balcony in the past, and descended during the day as a clothing display. After the store was closed, they all rose, accompanied by the switching of lights, which happened to be a large art installation.
The daily changes in display make a subtle difference in this artwork, which is the rigid demand of life and the art of life.
Client: voidLocation: Nanshan District, Shenzhen, China
Completion Date: 2022Area: 150 sqm
void is a comprehensive concept store that integrates fashion, art, culture, and lifestyle. Commissioned by the founder of void, say architects designed the second physical store, void2.0, located in OCT PARK, Nanshan District, Shenzhen. The space offers unobstructed views and a complete display area.
void是一家集服装、艺术、文化、生活于一体的综合型概念店，say architects受void主理人委托设计深圳的第二家实体店铺void2.0，落位于深圳南山区华侨城OCT PARK，视线通透且陈列面完整。
As a pioneering multi-brand store in Shenzhen, void embraces diverse cultures and carries various brand cultures and their underlying stories. say architects aimed to transform void into a map of Shenzhen, a city known for its inclusiveness, by conveying the spirit of void through the creation of totems.
void作为深圳的一家先锋买手店，容纳多元文化，承载着不同的品牌文化及背后故事， say architects希望将void成为深圳这样具有包容性城市的地图（Map of Shenzhen)，以图腾发源的形式向外界传达出void的精神追求。
In religious contexts, sculptures and totems are commonly used as carriers of people's beliefs. The inspiration for the totems in this project originated from the four initial brands that collaborated with void: Rick Owens, Ann Demeulemeester, 1017 ALYX 9SM, and Guidi. say architects extracted elements of clothing and design concepts from these brands and materialized them into four abstract totems through techniques like irregular stacking and flexible lines. These totems represent the culture and beliefs conveyed by void.
在宗教中，通常使用雕塑和图腾作为人们信仰的载体，图腾造型灵感来源于void最初合作的四个品牌Rick Owens、Ann Demeulemeester、1017 ALYX 9SM、Guidi，say提取其中的服饰元素和设计理念，以不不规则堆叠、柔性线条等手法具象成四座精神图腾，代表void所传达的文化与信仰。
The totems gradually formed through continuous fission and growth. say architects employed an abstract language to enhance consumers' immersive experience of visualizing the brand's cultural spirit, thereby creating memorable brand touchpoints.
These totems not only spread the philosophy of void and the stories of each brand but also call upon and gather people who share the same beliefs and lifestyle. They act as sanctuaries within people's hearts, providing a spiritual pilgrimage site for free communication and expression among diverse groups. The integration of good natural lighting with sculptures creates favorable conditions for natural light and shadow within the space, enhancing the sense of ceremony.
To cater to the various brand styles of void, diverse cultural windows, and different usage scenarios, void serves as a multifunctional medium for communication that contains multiple display methods and accommodates diverse cultures.
Based on the functional aspects of the space, the area is divided into two sections corresponding to essential functions (storage, cashier, changing room) and versatile spaces (retail, exhibition, runway shows, collaborations, launches, etc.). The boundary between the two sections is blurred, creating a new retail model for multi-brand stores and stimulating participants' spatial experiences.
To better integrate functional space with sculptures and to provide maximum possibilities within the space, movable shelves and totems are utilized. This enables the display area to seamlessly switch between retail and exhibition modes, assuming different spatial roles and presenting various spatial moods.
An electric clothing rack with adjustable height is utilized to showcase different products, while movable layers and adjustable lighting provide adaptability to different scene modes. The electric clothing rack can be raised or lowered according to height requirements, and the movable layers can be freely combined. The adjustable lighting allows for different scene settings.
As a continuation and expression of the old store, the design draws inspiration from the preservation techniques of archaeological sites in museums. The layout of void1.0 is retained on the ground of void2.0. The overall color palette maintains a medium to low grayscale, accentuating the product features and creating a spatial atmosphere that exudes a sense of time accumulation.
Client: Petit·YanranLocation: No. 88, Yanan Road, Shangcheng District, Hangzhou
Completion Date: 2022Area: 160 sqm
Retro Romantic under Minimalism
Followed by Kerry Center Store, Petit·Yanran Xinyue Store on Yanan Road, Shangcheng District is the second store. Say hopes that the new store on the side of the street will not bring the sense of distance to customers while keeping French elegance and romance. The French experience can be obtained easily in this moderate way.
In Paris, while visiting local historical sites and walking on streets and lanes, tourists will find that cream-colored stone brick buildings with carefully carved details of different shapes on a large area of stone are seemingly local culture symbols.
Because the abstraction of urban texture will be reflected in the French dessert space after abandoning traditional understanding, giving up complex columns, carved patterns and decorative lines, Say hopes that the overall space can focus on materials and simple forms and inclusively present romantic exquisite beauty under neo-classicism in a modern and reserved language. The external wall of the original building shows the stone texture meeting our imagination. A sunshade is added based on the arched storefront style and rough stone texture, making the facade layered and creating the atmosphere of a coffee and dessert shop in a foreign country.
This is a two-floor store. Limited by conditions, two floors are separated independently. On the first floor, there are seating and gift areas; on the second floor, there are seating area, private kitchen and transparent dessert preparation room. Taking a panoramic view of the plans, the integrity and functionality of each space are kept in composition and proportion.
In atrium, a semi-circular area is regarded as the display area of desserts and gifts. While bringing smooth arrangement of dynamic lines to the seating area, the cambered wall standing in the center is used for proper obscure vision between the store and the shopping mall; the semi-open design endows the sense of separation.
Candlestick-style wall lamps and inlaid floor lamps seemingly bring the space a retro and solemn dramatic effect.It's like wandering through local history. Curved wall reflects the simple application of arc elements in local buildings, softly expressing hard stone. Facing the west, the store will be covered by afternoon sunlight, adding a warn tone to the space.
If arc expresses rich emotions, straight line is a smooth and clean language in a simple, straightforward way. Set off by a large area of retro cream-coloured tone, the bar counter applies cone pattern and stone fully, lightening the overall space.
Except exquisite desserts, the dining table is made of black stone scattered with golden, which will distract customers’ attention to the artistic pattern extending from orderly conflicts.
Although the complex expression way is abandoned, Say still keeps the core of exquisiteness. Through simple texture and block surface processing, perfect integration is realized, and the distance with customers is closed for better personal experience. Starting from actual perception, customers will see and taste the rich layers of desserts.
Client: Guangzhou Conghua KetianxiaLocation: Guangzhou
Completion Date: 2021Area: 370 sqm
“I want to walk in here with my barefoot”
Located in a resort in the outskirts of Guangzhou, the Levitated Curtain is an iconic building for wedding ceremonies and public events.
In Guangzhou, weddings usually start at 7 am, but the ceremony only begins around 6 pm, then Xi Hall will serve as a multifunctional space for dining, photo shooting, reception and several other purposes in the day, and becomes a sacred place for the wedding ceremony at nightfall. When there are no weddings, Xi Hall which sits in the center of the resort will be a perfect location for sightseeing and allow public events for different occasions.
在⼴州，婚礼通常从早上 7 点钟开始，但是婚礼仪式往往到下午 6 点左右才正式举⾏。在这⼀天之中，囍堂会被作为就餐，拍照，迎宾等多种功能的使⽤，⽽在傍晚转变成为神圣的婚礼仪式场所。在没有婚礼庆典时，囍堂则作为景区中央的观景台或⽬的地⽽使⽤，同时不定期作为各种集体活动场地。
The unique streamline of Xi Hall was inspired from the Wok Room, a traditional residential architecture from Lingnan area of China that featured with wok-handle-shaped pediment.
Wok is a cooking pot originated from China, the hump in the middle of the pediment looks like the handle of the wok, then it is called Wok Wall, which helps to block the wind or the fire, and serves as a main bearing structure of a house.
The architect abstracted the shape of a wok wall and applied it to the east and west elevation of Xi Hall, by which two wok-wall-shaped openings were created, connecting the interior to the outdoor landscape.
Between the walls with the special openings, there is a curved roof sloping towards the grassland in the north like an elegantly draped curtain.
Looking through the void of the“wok walls”, the dark curved roofs is floating and dancing like three curtains. The structure under the ceiling is painted white, almost invisible if you look at the building from the east or the west perspective.
透过镬耳墙形的开窗中看去，深⾊的曲线屋⾯如同三⽚悬浮的帷幕在空中飘舞 。屋⾯下的结构为⽩⾊，从东⻄侧看，内部的⽩⾊结构⼏乎“隐形” 。
When the lights come into the hall through the U-shaped glass wall, the entire building is calmly“floating”above the ground.
当光线透过南侧的 U 形玻璃幕墙进入礼堂，屋⾯呈现漂浮的视觉效果。
When the night falls, the space is illuminated from the inside, then the sense of volume is highlighted with the light, making the architecture a Kongming lantern that is about to levitate, bringing blessings to the nature and the people here.
The curtain-like streamlined roof endows the building with an embracing gesture, holding mountains, forests and rivers into its arms, thus a space of spirit and nature was created, allowing more air and light to flow into the building, and bringing out a demeanor of floating in the stillness.
As a place for gathering and sharing, the architect looks forward to bringing more flexibility to the space to connect the activities inside the hall and the fabulous landscape outside. Eventually it is a completely open space, adding a romantic touch to the spirituality of nature with a modest but welcoming gesture.
The architect also designed an Ω-shaped corridor attached to the hall, echoing with the wok-wall- shaped openings while connecting the hall with the nature behind.
囍堂东侧设置了⼀个平⾯与剖⾯都近似 Ω 形的连廊，与礼堂两侧“镬耳墙”产⽣呼应，也连接着囍堂与后 ⽅的景观。
Along the path, people will witness the important moment of a wedding when the father is taking his daughter to the groom. At nightfall, the setting sun cast its golden lights through the wok-wall-shaped openings to the couple as well as every corner of the space.
The open structure enables Xi Hall with more functions. When there is no wedding, people can enjoy multiple activities here, including dining, lectures, gatherings or simply taking a rest.
通透的结构也为囍堂赋予了更多功能，没有婚礼时，这⾥也能够为多种室外活动提供场地。客⼈们可以在囍堂内⽤餐 、演讲 、聚会或休息。
The green lush inside the resort indulges the visitors in the tranquility and peacefulness, then the graceful and serene Xi hall lightened people’s eyes upon their arrival. A bride who celebrated her wedding here once said,“I wanted to wall in here with my barefoot”.
景区内树⽊茂密，⼈们从进入景区开始就置⾝于幽静的⼭林之中，⽽⼜在抵达囍堂北侧的草坪时，豁然开 朗，映入眼帘的是⼀座轻盈、静谧的⼼灵净地。⼀位曾在此举⾏婚礼的新娘说过，“这⾥是让⼈想赤脚⾏ 走的空间。”
Panasonic Flagship Store
Client: PanasonicLocation: Hangzhou, China
Completion Date: 2021Area: 350 sqm
Make a dress out of sunset glow
Say architects has designed a new concept store for Panasonic, a global leader electronics brand, on Hangzhou Lakeside Pedestrian Street. Panasonic entered the Chinese market in 1987 has been committed to the Chinese market to convey the concept of people-oriented. Say also hopes to take this opportunity to reinterpret the localized expression of international brands in China and create a new landmark building for the Lakeside Pedestrian Street.
The commercial space of traditional electrical appliances is relatively closed and the facade is usually covered with a large area of advertising and enclosure. And it makes the commercial advertising as the starting point of consumption decisions. However, Say readjusted the facade of the building and opened eight external display windows. These open windows replace the traditional large advertisements and make it easier for visitors to visually touch the brand. The prioritization of the experience feeling brings more vitality to the street and community.
Say regards the whole building as two parts: the lower part is gray bricks rooted in the local area and the upper part is silver plated based on the international area. And there is a natural and smooth transition at the junction. Traditional culture and technological innovation are ingeniously integrated in the facade just like the intimate handshake between Panasonic and Chinese culture.
During the process of manual silver plating, a large number of bubbles will be produced in the handmade brick. When producing in the fire, the bubbles break and form a unique natural texture. Therefore, the diffused reflection of lights are carried out, greatly reducing light pollution.
With the rejuvenation of the country's consumer market, Say hopes to create a more vibrant building facade as a brand image. Hand-plated silver bricks are replaced half of the gray bricks. From the early morning to the dusk, the building is like a vibrant mirror, happy to feedback natural colors to young consumers. Seasons, weather and temperatures are integrated into the building facade. The building is very much like a frank and sincere child, passing on the joys and sorrows of nature to every citizen who pass by.
The indoor space is divided into two floors, which is divided into two symmetrical spaces with the floor axis. Different from the traditional display mode of enterprises, the route and the space are divided into one floor of space through four rooted land floating island brick platforms, which also symbolizes the coping strategy of Oriental culture in international culture. The ceiling is composed of 13 4.2-meter stainless steel mirror panels to help consumers understand the space exhibits in multiple dimensions. In order to solve the problem of air conditioning maintenance, each plate driven by two customized motors can be lifted separately. They are like Panasonic products, whose visual also pursues the ultimate aesthetics in ensuring good practicality.
The main road with the largest traffic of Lakeside Pedestrian Street is located in the south of the site, where two pieces of nearly 8 meters of low-e glass form a transparent southwest corner, the internal high space cooperates with LED curtain wall, circulation play a short film created by new media artists ZHANG Chi for the bright house, the implicit artistic creation bringing to every consumer through the most direct way is also Say’s exploration and practice of new retail space.
To ensure the maximum display scale along the street, the double running staircases originally are located on one side were converted into straight running stairs and placed behind the display wall. The visual window of Panasonic air conditioning serves as a guide to the entrance to the stairs. The whole staircase is covered by the casting foam aluminum. The century-year development history of Panasonic is recorded in an etching manner through the whole way upstairs, bringing a journey of time and space.
The mirror symmetry space of the exhibition hall on the second floor and the ceiling echoes the glowing ground on the ground floor, and the walls extend from the facade to the interior maintaining the continuation and unity of the style. At the end of the space is the indoor terrace on the second floor and LED's video art consistently conveys the brand spirit, while the array of CNC TVs on the other side becomes the guide to the penthouse garden.
The mix of warm color floors and stainless steel elements makes the abandoned roof form into a private and young garden terrace, bringing flexible possibilities to the traditional commercial space.
Panasonic Bright House integrates nature, citizens, culture and corporate brands, appropriately brings humanities and technology into people's lives, and also shows the world the localization expression of international brands in China.
Client: Warm StudioLocation: Guangzhou
Completion Date: 2021Area: 1700 sqm
for exploring the edge of the urban working
After being invited by WARM STUDIO, say architects is dedicated to constructing an office headquarter located on top of Infinitus Plaza in Guangzhou. As for the project, it has helped the six departments affiliated WARM STUDIO to create the brand-new office space, at the same time, it is also the new exploration of the edge of the urban working.As for the Infinitus Plaza in Guangzhou, it is the posthumous work of Zaha Hadid who is the famous architect in Britain. Moreover, it is situated in the original site of Guangzhou Baiyun Airport, as well as the landmark architecture toward the central business zone of Baiyun district.
The virtual world plays a more and more crucial part in human life along with the rapid development of science and technology. In such a background, mobile phones have become the indispensable items for people to enter such digital world. Therefore, the prospecting and conception related to mobile phones in the future will trigger the pondering of the group on bags design.Everything is wrapped in bags in the past, however, bags are merely required to hold a mobile phone now. In the future, they will just be the decorative accessories. Say architects also proposes the concept specified as “exploring the edge of the urban working” for the group space which has been newly constructed regarding to the “fashion based on digital social media” concept proposed by WARM STUDIO.
In terms of the traditional office space, it takes output value as the objective, which makes the per capita area limited inside each work unit. Nonetheless, the current working modes for different work categories and different age groups are undergoing gradual transformations with the youth-oriented employment in companies. Firstly, the space is further split into three elliptical belts from inside to the outside dimensions on the basis of work freedom which are respectively the FREE WORK, BASIC WORK and NO WORK accordingly.
传统办公空间以产值为目标，人均享有面积仅在工位内部，而随着企业用工年轻化，应对不同工种、不同年龄结构的工作模式也在悄然发生变化。首先基于工作的自由度，场地由内而外被分为三个椭圆环带，分别对应FREE WORK（自由办公）, BASIC WORK（基础办公）, NO WORK（无办公）三块区域。
BASIC WORK: it further contains six major departments and 104 fixed units whose daily office forms are basically maintained.
FREE WORK: it is consisted by a clockwise circular flow line which is located in the center and used for meeting the demands of different departments, as well as carrying different auxiliary spaces, including various multi-functional spaces for reception, short meeting, discussion, exhibition planning, meal and so on.
NO WORK: it is based on the veranda created for active sunlight shading which is covered by two runways. They play the parts of leisure and exercise for employees in off-work hours.
When you enter the elevator hall, you are seemingly within the central square of the city. Then, the symmetrical street lights will lead people to the city center along the axis. The inspiration for the creation of wall surface comes from Taotao bags of the group. There are symmetrical and round shapes, the folded seams with hardware hidden inside, which is able to eliminate the human traces to the greatest extent. These bag elements are made into the urban texture in the square by say architects. Moreover, the cut-parts of walls are equally folded by the internal corners while they are polished well by the external corners. Nearly all the design logic on site is the manifestation of brand bags manufacturing.
There is the first node of square for FREE WORK by the right side of the door and it is the space for break enclosed by two parent-child screens. When functioning as the space for guest reception, it also functions as small discussion area. At night, it is considered as the public art in the square center in diffuse reflection environment.
The first area reached is the FREE WORK area for the marketing and E-commerce departments. The continuous partition walls provide a relatively private space for group decision-making discussions or conference calls, while creating a calm and peaceful spatial atmosphere for the promenade stretching into the office area.
The area between FREE WORK and BASIC WORK consists of several glass boxes with translucent partition glass to ensure good light and create a stable private space.
Efficiency is an implicitly crucial factor for companies. Transparent decision making and circulation of information invariably increase the efficiency of corporate rotation. All solid wall surfaces in the BASIC WORK area are covered by felt panels, which helps to provide a visual solution for the circulation of information in all departments.
The design department with its boardroom is located at the heart of the square. The special nature of the department makes it a townhouse along the street with a separate access control system, but the huge curved glass windows show the creativity and handicrafts to the audience in the square. Distinguished from the traditional square tables and panels, the wavy tables and panels at the entrance are like amenities in a park, creating space not only for design workshops, but also a vibrant way to socialize in the WARM STUDIO community.
Compared with other departments, the design department will have more customized display cabinets and storage space. What is hidden behind the designers' units is a large number of hidden display cabinets with felt-covered doors, which is flexibly adapted to the discussion needs of different groups.
Say Architects keep each concrete pillar in the space and encourages every body to create them according to the character and habits of their respective departments. The picture shows the “rainbow pillar” made by the design department from the leftover leather material.
The modular display cabinets at the entrance of the design department are specially customized by Say Architect based on the design department's habit of leather, hardware and books usage. They are made of solid and durable multi-layers and metal, providing users with more abundant storage space.
The north side of FREEWORK is the ARTWAY space which is served by rotatable track lights, simulated sky light structure and diffuse lighting system. Except that, the brand display, RUNWAY, WORKSHOP and even dinner party will be held in this flexible space, which has become the offline space for the brand's cultural output to a large extent.
The lighting system in the site is designed by YAANK lighting design. Based on the environment of the natural square, the lighting design takes into account the requirements of employees from three aspects: natural light, human-oriented lighting and sustainable lighting to shape a lighting environment that is functional, comfortable and artistic.
场地中的照明系统由YAANK lighting design设计，基于自然广场的环境，照明设计分别从自然光线、人本照明、可持续照明三个方面充分考虑员工需求塑造兼具功能性、舒适性、艺术性的照明环境。
The wall lamps are similar to the street lamps in the square which can automatically light up at night with 3000K warm light effect, providing the space with the illumination degree through the diffuse reflection of the ceiling and walls.
The inner ring lighting system that mimics the sky light is placed on one side of the curtain wall, which makes the light appear to be coming from outside the window. Even when someone is looking up and seeing the fixture, there is still a feeling of skylight seemingly. This deceptive sensory experience plays a vital role in human mood and health from both visual and mental needs, indirectly enhancing productivity and creativity.
The grey space outside the office is the NO WORK region, consisting of a plastic running track and two hard paved surfaces that connect the various entrances and exits of the office on one side and a landscaped roof deck on the other side. NO WORK provides users with excellent views and a place for aerobic activities.
The mountainous city images in Baiyun district are framed into paintings by the constructional curves with super tension through the glass curtain walls. Each one is going through repeatedly in the paintings, so they are not only the audience of these paintings, but also the creators of these paintings, as well as the participants in the city undergoing rapid changes day and night. The light and shadow of the outer corridor tell the past and the future of the city, link the city and nature at the same time, which can greatly relieve the working pressure of people.
Client: Reef storeLocation: Hangzhou
Completion Date: 2021Area: 165 sqm
Organic atmosphere grow in module
Reef is a coffee, salon and barber store located on General Road in Shangcheng District, Hangzhou. Since the design concept was born, it has been put on the site and gradually grows, eventually organically entwined with the environment.
The idea of Reef was born out of the three owners' vision of a barbershop space. They wanted to emphasize the social attributes of a barbershop and let the space itself promote the correlation and penetration of different functions between the interior and exterior, so that barbering is no longer the purpose of a hairdressing space but a choice of multiple behaviors in the space. From this idea, Say began to conceptualize the reef.
In reality, reef is a rocky or calcareous coral accumulation, formed by the accumulation of coral worm skeletons over a long period of time, and is the result of an organic growth. Say wants Reef to reflect this organic growth as a barber collection space, rooted and growing in the original building, with the interior and exterior spaces flowing within and outside the reef, forming a strong permeable relationship.
The site is located at the corner of Lakeside Apartments on General Road, with two main facades. Say started from the concept by setting up a stone column on the entrance side, formed by the interlocking of various stones, from which the whole Reef is generated. During construction, this column was also the first component to be positioned and placed on site, and the entire construction process is the process of Reef’s growth.
Reef starts from the stone column, which serves as the origin, and the whole space is set in a 300*300 grid system, starting from the façade, all the separations and elements in the space are positioned in the whole grid system. Behind the grid system are the three main spaces of Reef, the men's barber, the women's salon and the coffee area. Coffee area runs through both floors and connects the salon on the second floor with the barber on the ground level.
The massive grid facade is raised by 2.1m on stone columns, creating a striking contrast in volume, while the metal grid of the facade extends to the other side of the building facade, where there are no columns to support it, and the entire grid system seems to hover lightly on the outside of the building. The blue metal grid is filled with sand-blasted glass, and above 2.1m, the interior light becomes blurred and soft through the glass, while below 2.1m, the interior space can be seen directly through the windows.
Entering Reef, the first floor is for coffee, barber, and some service storage space. The coffee area is two stories high, and the façade, which is depressed to 2.1m, highlights the spatial scale of the coffee area. Guests enter the coffee area from under the façade grid system, and the comfortable spatial experience of the coffee area comes to the fore. At the same time, the outdoor space seems to naturally penetrate the interior through the façade, and the indoor and outdoor areas are divided by this point-to-point approach. The entrance is a 2400*2900 white pivot door with an orange irregular prototype door handle that reinforces the concept of an organic and natural space.
The blue façade grid grows out from the column ends, and the steel structure within the space is labeled yellow, with a T-shaped steel structure running through the doorway and extending to the end of the interior. The red window frames are wrapped around the yellow steel beams as if they were creatures. Standing indoors, the view of the exterior through layers of glass is obscured by the translucent façade above, so that the view is naturally focused on the street and the landscape.
The blue façade grid is connected by metal elements to the yellow structure and red metal separations. All three adhere to the potential modalities of where each should be in the intended grid.
From the center of the cafe area, all the main functional spaces of the reef can be seen from all around. Through the perforated metal panels, the barber on the second floor and the staircase leading to the ladies' salon on the second floor are connected to the coffee area, yet ambiguously divided. The entrance to the barber has a vinyl record player and record display, where a vinyl record selected by the owner is displayed and played on the record player each day.
The yellow steel structure extends into the Barber area and terminates at the end of the space, the acrylic grid ceiling is modulo the same as the façade grid, and the blue vertical metal dividers behind the mirrors also follow the same potential modulo rule, corresponding to the acrylic grid of the ceiling. The blue piano lacquer walls reflect a sense of elegance and vintage in keeping with the men's barber.
The women's salon area on the second floor is reached through a staircase behind a perforated panel. Pink and red are the main colors of the ladies' area, and the red metal divider grows from the first floor to the second floor. The red metal divider on the wall is the main lighting source for the space. When the light is reflected on the ceiling, it creates a soft and even lighting effect.
通过穿孔板后的楼梯到达二层的女士沙龙区域，女士区域以粉色和红色作为主色调， 红色的金属分割由一层生长延申至二层， 墙面的红色金属分隔条是空间主要照明的承载，灯光照射在天花上反射至整个空间，形成柔和均匀的空间照明效果。
The custom-made furniture in the salon has rounded and full metal lines, and the pink piano lacquer wall and invisible doors are paired with mirror stainless steel custom pulls, which are designed to resemble vintage storage cabinet pulls.
At the entrance, we wanted to use a special approach to reflect that reef is a barbershop, so we designed a mini metal rotating device instead of the usual rotating lights at the entrance of a hair salon.
From an architectural theory point of view, reef cannot be clearly classified as an organic building, however, the creation of spaces that can be organically integrated into the site is the core of the reef design concept. Emerging from a point at the entrance, the space follows the logic of an underlying grid, bringing the guest a rich permeable spatial experience of the interior and exterior, and the organic atmosphere of reef gives rise to a social feeling that is rooted in the site. Moreover, guests often spend the afternoon in the entrance cafe after their haircut, talking with friends or the owner.
Client: Steps lifestyleLocation: Hangzhou
Completion Date: 2021Area: 270 sqm
The elegant shopping experience we all missed
The first offline store of the beauty collection brand Steps, was designed by Say Architects and landed in Hangzhou Hubin Pedestrian Street. This project is a joint exploration of Steps, and a reflection on the reckless atmosphere of the entire retail industry.
At present, the beauty collection stores in the retail market create a sense of FMCG, emphasizing the youth and fashion sense of the brand. The stores emphasize the accessibility of the store from the beginning of the design to increase the flow of people entering the store. The founding team of Steps would like the first offline store to be different from other brands, emphasizing its own elegant, soft and comfortable brand feeling. Why must the consumption scene of beauty products be in noisy and full web celebrity conscious retail stores, rather than enjoy the selection process and purchase experience in the quiet and soft space as buying books? Recalling that more than ten years ago, shopping was an elegant and leisure lifestyle when e-commerce did not rise. Now, due to the rapid development of social media, shopping has often become a fast way of immediate consumption to check in new stores, and customers can not enjoy the shopping experience well after entering the store. The fast in and out consumption method eliminates the meaning of the existence of the retail space itself. Therefore, Say hopes to let people return to the comfortable and elegant shopping experience of the past and let the space back to the space itself through the store design of Steps, rather than the temporary consumption carrier grafted on the social network's existence.
Say would like customers to have a sense of stillness away from the pedestrian street when they walk through the dazzling pedestrian street to the Steps. In the design, Say incorporates the design concept of "Beauty Book Layout". Comfortableness, softness, elegance and slowness are the central vocabulary of the store design of Steps to reduce the speed of guests shopping, improve the space experience. Furthermore, shopping is originally a comfortable lifestyle.
Although the most intuitive output of building a brand is the appearance of the product and the store, its brand image and characteristics are through the whole. Not only from the store image but the business format of Steps is also different from other beauty collection brands, emphasizing user stickiness and user community; it's also an attempt by Steps to pull customers back to the traditional shopping experience. Steps hope to implant the functional area of "Beauty power Community" and integrate the community into the brand in the space. The number of people entering the stores does not explain the brand value, while the user stickiness and the public praise are the core of retail. Say divides the main functions in the store into six segments: product display, cashier area, fragrance area, Beauty power community, lifestyle area and coffee area. The last five regions serving as the five boxes in the space are arranged clockwise around the product display area.
The storefront design of Steps does not blindly increase the exposed area of the store, but extracts the modulus on the column network of the original building, adds part of the columns to form a facade rhythm with comfortable proportion, and echoes the original structure layout. The facade ceramic tile selected is the same size as the grey brick unique to Hangzhou Lakeside Pedestrian Street. The colour difference of the ceramic brick and the size error of the finished product are ignorable, reducing the irregular collage problem challenging to solve on the brick facade. The red storefront stands out from the retail format of the whole street but is also in harmony with the grey brick veneer of the entire pedestrian street. On the right side of the storefront is the coffee stall Steps Coffee, not only for guests in the store but also for an independent cafe open to the public. The recessed Steps Coffee provides a resting grey space for guests who buy coffee outside the shop and guests' pets. From the lakeside pedestrian street to the Steps store, the first thing you see is the Steps Coffee instead of the store display surface, which makes people feel more intimate and is also a means to soften the fast shopping experience.
Steps门头设计没有一味去增加门头露出面积，而是在原有建筑的柱网关系上提取模数，增加部分柱子，形成了比例舒适且与原有建筑相呼应的外立面节奏。立面材料选择与杭州湖滨步行街特有的灰砖同样尺寸的陶砖，陶砖色差和成品尺寸误差小，减少了砖砌立面难以解决的拼贴不规则问题。红色的门头从整条街道零售业态中脱颖而出，但同时又与整条街的灰砖饰面协调共存。门头右侧是咖啡档口steps coffee，不仅供店内客人使用，同时也是一个独立对外开放的咖啡厅。向内凹进的steps coffee给店外购买咖啡的客人以及客人宠物提供了一个休息的灰空间。从湖滨步行街看向steps店铺方向首先看到的是steps coffee而不是店铺展示面，让人更有亲切感，这也是柔化快速购物体验的一种手段。
The coffee bar in the shop is a warm and soft whole piece of jade that serves as a countertop, whose side is composed of the teak grille, whose design between the cabinet components leaves a seam, with the clean and straightforward overall coffee bar.
On the left side of the Steps Coffee port is a window of six arrays, among which, the left and right are the two shop entrances and exits; the window consists of prominent metal window frames and cornice; between the cornice and the window frame are connected by six metal components just like a wooden roof. It permeates an elegant and classical temperament with sizeable super-white glass while also conveying a modern feeling.
Look into the room through the window frame as if the indoor shopping scene becomes a painting. The shopping experience is also directly displayed to the passers-by outside the shop.
Enter the store from the southwest corner entrance adjacent to Steps Coffee, and the first arrival is the beauty product display area. The product display cabinets are shelves displaying teak frames combined with beige space tone, forming a comfortable atmosphere. The soft colours make it easier for guests to stay and focus more on the product.
Indoor columns and elevation columns spacing is consistent, corresponding to each other. And you can see the pedestrian street outside through the window between each column.
Shelves between columns are separated from walls on both sides as if the cabinet is suspended in the air. Each floor of the showcase is enclosed with solid stainless steel, and the closing position of the wood partition plate is also angle-cutting treatment, which makes the entire cabinet look light and clean.
Between the vertical showcase is the landing sample showcase, mainly showing the small sample products of all kinds of cosmetics. This kind of display product categories are many, needs to be taken and fetched conveniently, and accommodate different product placement sizes. So, Say designed modular late-adjustable display cabinets, and the display area consists of solid sandblasted aluminium panels divided into squares for easy placement of products. You can change the size of the grid by extracting the aluminium plate to meet the needs of different sizes when displaying the product size change in the future.
Along the streamline is into the beauty product display area in the inner part, where the space connects the fragrance area, Beautypower community and lifestyle area with the more comfortable space scale here.
These five large pieces of coffee, cashier, fragrance, Beautypower community and lifestyle are lit up by the whole luminous ceiling respectively, the ground is also changed from dark colour floor tile to light colour floor tile using the space material and the design techniques are unified but different from other space. It is very convenient for guests anywhere in the store to judge their location according to the space lighting method, making the whole shopping experience clearer and simple. Upon entering each area, a clear sense of spatial division suggests different exhibits, so customers can perceive it themselves without telling the customer area function. Meanwhile, the wall of the fragrance area entering each space is a teak veneer embedded in the wall by the luminous metal showcase, products are lit from the back, and the centre of the space is a trial table.
On the wall showcase, the colour of the exhibits is reflected on the metal surface through light, making the space visually richer. The central trial table is made of sandstone.
The lifestyle area is the wall with light colour wood veneer combined with the dangling teak showcase, and the light colour wood veneer is with a more lively atmosphere, fitting the product categories displayed in the area. And because the wall tone is more carefully chosen, the space also feels brighter. Moreover, showcases are modular designs to adapt to the different display ways in the future.
From the channel next to the lifestyle area, you can enter the Beautypower community, the core of the Steps business format, and this area will be a multi-function space in the future, which can be used as product release, beauty makeup class, broadcast room as well as product shooting. The wall of the area is collages of the white glazed tile, backlit wooden showcase embedded in the wall, and four movable sample display stands are placed in the centre of the space, which is also modular design to accommodate different sizes of products. When a press conference or a beauty makeup class is needed, the central exhibition booth will be withdrawn and placed in the storage space.
Say hopes that retail brands, due to increasing market competitive pressure, are screaming to attract more customer attention. In Steps, we want to keep the classic and elegant traditional shopping experience in this modern but meaningless retail industry. Say hopes that the customers can feel that Steps are not relying on social media exposure, whose existence emphasises a lifestyle where you can enjoy space without taking photos and posting online. Shopping is a comfortable and relaxed experience, and retail brand like steps can be associated with customers like friends. This kind of smooth, comfortable and slow shopping experience is not only retained in luxury brands. The mass-market brands can also bring us back to the original elegant shopping experience.
Client: LPianoLocation: Hangzhou
Completion Date: 2020Area: 30 sqm
Small intervention for big ambition
It is probably the smallest and biggest concert hall of all.
The request from the client is to design a small piano classroom for him. Instead of creating this introvert classroom, we decided to develop a more ambitious gesture; we want to make it a radiant space towards the whole city. Thus the smallest and the biggest concert hall appears.
Be the smallest, as it is a space for one to play for oneself; be the biggest, as the city is the space's audience.
We imagine the space like a concert hall insert into the site. The morphology of the space is an abstract of a triangle piano. The strings become the stage, the metal plate and soundboard become the ceiling; the lid becomes the audience; the frame becomes the back of the house. The whole space then becomes a generator facing the entire city.
The storefront is a spotless white façade with no logo or text indicating the name of the space. It is merely a stage to watch. It becomes a famous spot in the whole area, every week, there will be a small concert host here, the audience, everyone, no ticket or fee required to enjoy the music. Only one cannot choose what they want to hear, what will be performed will be solely decided by the space owner.
The inner space is a trilogy space series. We comfirmed ths space shape and material by doing acoustic analysis and BIM model.
The first part is the “string” of this concert hall. The place is a speaker shape wood box insert into space.
The speaker attached to the wall becomes a critical element of the space.
The 2nd part is the audience seats looking towards the stage.
The final part is the back of the house, one storage and one toilet. These two space are like two massive pillars seats in the room.
The light design for the concert hall includes several modes for a different purpose.
In performance mode, the light between the two pillars, flush down like a skylight, while two spotlights light up the piano and player.
The light effect is theatrical in this mode. The stage is a stage at this moment.
Client: Option BarLocation: Beijing
Completion Date: 2020Area: 250 sqm
The space lead by light
Option is a fresh bar & restaurant born in 2020, located in West GongTi Rd, Beijing. The original site condition was very disorganized with multiple structure system in it. Say architects created a flexible and diverse commercial space.
Option创立于2020年，一家位于北京市区的年轻酒吧，位于工体西路。原有建筑结构布局比较混乱，伴随近几十年的街道改造，砖混、框架、钢结构多种结构形式一起混杂在此独立建筑中。 say architects为Option打造了一个年轻、灵活、多元化的商业空间。
Space was divided into three parts by the structure system. Say hides the chaotic existing column with walls and space volume, making the area cleaner. Say created an adjacent semi-outdoor and indoor space with a piece of translucent glass. The semi-outdoor space becomes a buffer zone between street and interior space; the fine glass created a mysterial feeling.
Option operates as a café during the daytime. The sandstone bench extends from outdoor to indoor, skylight lit up the whole space with natural light and creates an exciting and intimate atmosphere.
To work with the existing structure, we separate the bar into three main areas: the café area, the central bar area and the inner VIP and service area. The Bar area comes with a glowing glass floor; the whole space was lit only by the floor light diffuse.
Option is a bar and restaurant runs a whole day. By carefully designing the interior light, space could transfer between different programs. Internal artificial light changes through time. When night falls, the light floor changes, option transfer into a bar from a café and a club by midnight.
By controlling light, say creates space atmosphere with different character, and the light leads to a more diverse and flexible space experience.
Client: Parlor19Location: Hangzhou
Completion Date: 2020Area: 100 sqm
In the past Hangzhou, there were lots of entertainment spaces and private clubsaround the West Lake, today, with the development of counter-urbanisation, someof them have been renovated and openedagain. It became the biggest challenge in this project that how to balancecommerce and the excellent natural location.
Parlor meansliving room in French.The Client has a professional background in jewelrydesign, she want the space to be more like a living room instead of a normalshop and with function that could provide with flexible display for particularjewellery pieces.. At the beginning of the design, we had an thorough understandingof jewelry brands present by the client.Each jewelry, with their unique shape, texture and way of wearing, shows theirindividual personality. Say takes this opportunity to personify the jewelries, theyare the users of the space. Say created a three level living room in the space-- the outer hall, the middle rooml and the inner chamber.
The plan was generated from twocircle and one rectangle, the center of the circles aligned in the center ofthe space creating a symmetrical design. The courtyard landscape was realizedwith French pine, benches and bushes, friendly allowing visitors to stay, talkand relax.
The axle of the courtyard was rotated by 30 degrees, leading to the storefront window, and then, one shall enter theParlor.
Tables, chairs, shelves, fireplace were arranged in the Parlor as itwas the main social space in the design. Jewelleries replaced people became the owner in the space.
The opening in the center of the parlor led tothe Chamber, the ending space of the tri-layer design. Inspiredby Villa Rotunda designed by Palladio, the chamber, constructed with eggshell sandstone,reflective ceiling and floor, serves as a spatial hub,not only hiding the shear wall, but also connecting the counter, warehouse, restroomand fitting room.
The Chamber space is a tranquil and elegant ending of the route as wehope it forms an intimate and private atmosphere.
Superimposing the floor plan of the Parlor19, the carved stone becomes the door handle. SAY regards it as the first handshake between the guests and the space.
The sink of restroom is made by whole stonematerial, with the entry door knob, both echoing the basic shape of the design,rectangle and circle.
Client: LittlenapLocation: Hangzhou，China
Completion Date: 2019Area: 600 sqm
Littlenap islocated inside the Xihu scenic area, it is a renovation of an existingresidential building.
The existingbuilding have two three story building adjacent to one another and a individualroom on the side. We decided to make the individual room separated from normalhostel program wise, and become a flexible space with possibilities.
Meanwhile weconnect the tow three story building on ground floor, and thus creates a publicopen space, together with the separated room, they bring littlenap a uniqueflexibility.
Start from here, we do hope littlenap could be a place more than hostel, a place of cultural and art.The open ground floor become a multi-function space of reception, gift shop,communication and restaurant;
Since therestriction of the existing structure and Xihu scenic area regulation, we usematerial to simplify the renovation of building facade.
We use permeablestone plaster to create a monochrome exterior ground.
We used red brickat the public space, it differentiate the building visually from anything elsein the area.
The 2nd and 3rdfloor facade is exterior paint with specific texture which adds a shadow effecton facade.
Littlenap Team didthe furniture selection and design according to the interior atmosphere.
Little nap 里奈团队对室内软装进行了设计和选择，与建筑空间结合形成了特有的空间氛围。
The 11 keys behindthe reception represents the 11 rooms inside littlenap.
Napnapnap is different from any other room both interior and furniture design wise, but it matches the whole design, the interior furnitures could be move easily, the bed is specifically designed so when it is stacked, it becomes a display desk.
Every room has a different scenic view, so we put different openings on walls, roof, and tearoom to invite sunlight and landscape into the room.
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